Managing your brand and reputation is certainly crucial for any institution's sustained growth and success. While elements like logos, color schemes, and slogans are important, effective university branding delves much deeper.
Your brand encompasses your institution's culture, what sets you apart, and the narrative you weave about your identity. This narrative is what enables you to forge emotional connections with your stakeholders, be they students, faculty, alumni, or the wider community.
Read this complimentary research to find out more.